THE LOS ANGELES-BASED TEAM BEHIND IMPERIAL BARBER PRODUCTS SET OUT
TO PERFECT AND EVOLVE THE CRAFT OF CLASSIC AMERICAN MEN’S GROOMING. AFTER 30+ YEARS BEHIND THE BARBER’S CHAIR, THE TEAM CONTINUES TO FORMULATE ADVANCED, UTILITARIAN PRODUCTS THAT ARE DEVELOPED AND TESTED NOT ONLY IN RESEARCH LABS, BUT ALSO IN THEIR OWN R&D LAB: THE BARBERSHOP.
IMPERIAL BARBER PRODUCTS - MAKERS OF PREMIUM BARBER-GRADE PRODUCTS - EMBRACES AND EVOLVES CLASSIC MEN’S GROOMING WITH RESPECT TO HERITAGE, FUNCTION AND UTILITY.
Suavecito Firme feels lighter and cleaner than many other water-based pomades, but has a strength that is different than most others. Its characteristic is a mix of the original Admiral formula and Imperial GelPomade. In short, its strong as hell.
Suavecito Pomade prides itself in making amazing hair pomades that are water-soluble but hold like wax and a fine line of shaving and grooming products. A company devoted to the culture and its supporters. A company not devoted to itself. No ego. This is Suavecito Pomade.
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Holds like wax, washes out easily in water. Layrite is based out of Los Angeles and probably our best selling product.
LAYRITE HONORS THE TIME-TESTED TRADITIONS OF OUR FATHERS, AND THEIR FATHERS BEFORE THEM. WHEN TAKING THE TIME TO LOOK GOOD WASN’T ABOUT VANITY, BUT ABOUT PREPARING YOURSELF TO BE GOOD AT SOMETHING, AND TO DO GOOD FOR THE WORLD AND OTHERS.
In other words, why a man looks good is more important than how good he looks.
Like that man, we also take our time. And by doing so, we are able create the kind of high performance products that not only exceed expectations, but continuously reset the bar for traditional men's grooming in the 21st century. It is how we achieve our mission to passionately help people, barbers and communities look good, do good, feel great and Keep It Together everyday."